In order for a watch to earn the “Swiss made” appellation, it has to meet a specific set of conditions set by the government of Switzerland. It isn’t simply a marketing claim; it’s a legal standard, requiring the movement to be made, encased, and tested in Switzerland. In other words, Swiss watches are Swiss in the same way that Iberian ham is Iberian and French wines are French.
Swiss watches have set a worldwide standard for enduring quality, both in materials and in manufacture. Superior quality in materials means that these watches can last for generations, and retain their style and value for a lifetime. Their quality and durability has led to these watches being highly collectible, handed down for generations, and made them a great investment. For men who want a truly exceptional timepiece that will make a statement for decades to come, a Swiss watch is a choice that will become an heirloom. Here are some of the best: